Harnessing the Power of AI in Market Research

Demystifying AI: From Fundamentals to Impact


Thursday 8th February 2024

14.00 - 14.20 (GMT) | 15.00 - 15.20 (CET) 09.00 - 09.20 (EST)

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WEBINAR SERIES


Thursday 8th February 2024

14.00 - 14.20 (GMT)

15.00 - 15.20 (CET)

09.00 - 09.20 (EST)

Demystifying AI

About

The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing.


In this session, we go back to basics to ground ourselves in what AI is, why it has been in the news so much in the last year, and why ‘applied statistics’ may have been a better name for it. 


We then go on to discuss the ways it is expected to impact on healthcare and pharma in the future (citing real-life examples of how it has already had an impact) and end on some potential applications of AI in healthcare market research.

Demystifying AI

About

The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing.


In this session, we go back to basics to ground ourselves in what AI is, why it has been in the news so much in the last year, and why ‘applied statistics’ may have been a better name for it. 


We then go on to discuss the ways it is expected to impact on healthcare and pharma in the future (citing real-life examples of how it has already had an impact) and end on some potential applications of AI in healthcare market research.

What to expect

Learn more

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Learn more

Dispel some confusion surrounding AI.

Anticipate ways that AI is expected to change healthcare/pharma in the future.

Providing a foundational understanding around the basics of AI.

Meet our Expert team

Speakers

Katy Irving

Global Head of Behavioural Science

Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of Artificial Intelligence (AI) within the broader healthcare context.

Esme Barrow-Williams

Senior Director

Esme leads our Digital team at HRW, and a significant aspect of her team’s work involves leveraging the potential of AI. She is passionate about using it in the right context and ensuring it complements our core Human Intelligence (HI) offering.

Meet our Expert team

Speakers

Katy Irving

Global Head of Behavioural Science

Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of Artificial Intelligence (AI) within the broader healthcare context.

Esme Barrow-Williams

Senior Director

Esme leads our Digital team at HRW, and a significant aspect of her team’s work involves leveraging the potential of AI. She is passionate about using it in the right context and ensuring it complements our core Human Intelligence (HI) offering.

Katy Irving

Global Head of Behavioural Science

Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of

Artificial Intelligence (AI) within the broader healthcare context.

Esme Barrow-Williams

Senior Director

Esme leads our Digital team at HRW, and a significant aspect of her team’s work involves leveraging the potential of AI. She is passionate about using it in the right context and ensuring it complements our core Human Intelligence (HI) offering.

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Offices

London

Runway East, London Bridge

18 Crucifix Lane, SE1 3JW


Oxford

Wallingford House, 46 High Street, Oxon, OX10 0DB

New York

15 W. 27th Street, 8th Floor, New York, 10001