Harnessing the Power of AI in Market Research
Demystifying AI: From Fundamentals to Impact
Thursday 8th February 2024
14.00 - 14.20 (GMT) | 15.00 - 15.20 (CET) 09.00 - 09.20 (EST)
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WEBINAR SERIES
Thursday 8th February 2024
14.00 - 14.20 (GMT)
15.00 - 15.20 (CET)
09.00 - 09.20 (EST)
Demystifying AI
About
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing.
In this session, we go back to basics to ground ourselves in what AI is, why it has been in the news so much in the last year, and why ‘applied statistics’ may have been a better name for it.
We then go on to discuss the ways it is expected to impact on healthcare and pharma in the future (citing real-life examples of how it has already had an impact) and end on some potential applications of AI in healthcare market research.

Demystifying AI
About
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing.
In this session, we go back to basics to ground ourselves in what AI is, why it has been in the news so much in the last year, and why ‘applied statistics’ may have been a better name for it.
We then go on to discuss the ways it is expected to impact on healthcare and pharma in the future (citing real-life examples of how it has already had an impact) and end on some potential applications of AI in healthcare market research.

What to expect
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Meet our Expert team
Speakers
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of Artificial Intelligence (AI) within the broader healthcare context.
Meet our Expert team
Speakers
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of Artificial Intelligence (AI) within the broader healthcare context.
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
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Register your place today.
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