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Harnessing the Power of AI in Market Research
Responsible AI: Harnessing Power, Promoting Safety
Thursday 8th February 2024
15.05 - 15.35 (GMT) | 16.05 - 16.35 (CET) 10.05 - 10.35 (EST)
WEBINAR SERIES
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Thursday 8th February 2024
15.05 - 15.35 (GMT)
16.05 - 16.35 (CET)
10.05 - 10.35 (EST)
Responsible AI
About
There is a spectrum of views towards AI: some view it as a dangerous new form of technology, while others see it as a tool to vastly improve their productivity.
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucinated responses, data privacy issues, AIs misunderstanding the task at hand, and faulty datasets that lead to biased results.
In our third and final webinar session, we will be joined by our Head of Compliance and delve into how to use AI safely and responsibly, to reap the vast benefits of using it whilst mitigating the risks of becoming overly trusting of its outputs. Additionally, we will share insights on the steps HRW have taken to detect and prevent fraudulent responses in market research. The session will end with a roundtable discussion on AI processes that clients have experience with currently.
Reponsible AI
About
There is a whole spectrum of views towards AI: some view it as a dangerous new form of technology, while others see it as a tool to vastly improve their productivity.
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucinated responses, data privacy issues, AIs misunderstanding the task at hand, and faulty datasets that lead to biased results.
In our third and final webinar session, we will be joined by our Head of Compliance and delve into how to use AI safely and responsibly, to reap the vast benefits of using it whilst mitigating the risks of becoming overly trusting of its outputs. Additionally, we will share insights on the steps HRW have taken to detect and prevent fraudulent responses in market research. The session will end with a roundtable discussion on AI processes that clients have experience with currently.
What to expect
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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
Determine when to be skeptical of the outputs from AI and identify how to mitigate risks with confidential data.
Learn about our strategies for detecting and preventing fraudulent responses within our surveys.
Meet our Expert team
Speakers
Meet our Expert team
Speakers
Lorna Kirman
Senior Director
Lorna is passionate about making sure clients get the answers they need from market research. She is also acutely aware of the importance of compliance in this industry, and what that means to your day-to-day as a client. She is looking forward to sharing best practices to help you navigate this complex space.
John Friberg
Vice President
John has an extensive track record of trialling new innovations at HRW. His recent work explored benefits of the metaverse, and even more recently, John has immersed himself in the world of text-to-image generative AI, strategically uncovering its optimal applications within market research.
Gerard Geneen
Head of Compliance
Gerard brings extensive experience and knowledge from both the Pharmaceutical and Market Research domains. He is dedicated to upholding our commitment to data privacy and confidentiality, and would be delighted to answer your questions on this crucial topic within AI.
Lorna Kirman
Senior Director
Lorna is passionate about making sure clients get the answers they need from market research. She is also acutely aware of the importance of compliance in this industry, and what that means to your day-to-day as a client. She is looking forward to sharing best practices to help you navigate this complex space.
John Friberg
Vice President
John has an extensive track record of trialling new innovations at HRW. His recent work explored benefits of the metaverse, and even more recently, John has immersed himself in the world of text-to-image generative AI, strategically uncovering its optimal applications within market research.
Gerard Geneen
Head of Compliance
Gerard brings extensive experience and knowledge from both the Pharmaceutical and Market Research domains. He is dedicated to upholding our commitment to data privacy and confidentiality, and would be delighted to answer your questions on this crucial topic within AI.
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
Don't miss out!
Register your place today.
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Offices
London
Runway East, London Bridge
18 Crucifix Lane, SE1 3JW
Oxford
Wallingford House, 46 High Street, Oxon, OX10 0DB
New York
15 W. 27th Street, 8th Floor, New York, 10001
Contact
Don't miss out!
Register your place today.
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