Harnessing the Power of AI in Market Research

Leveraging AI to Enhance Market Research


Thursday 8th February 2024

14.30 - 14.55 (GMT) | 15.30 - 15.55 (CET) 09.30 - 09.55 (EST)

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WEBINAR SERIES


Thursday 8th February 2024

14.30 - 14.55 (GMT)

15.30 - 15.55 (CET)

09.30 - 09.55 (EST)

Leveraging AI

About

As a client, you may find yourself inundated with promises of numerous AI platforms, each claiming to take your research insights to the next level.


However, the number of tools out there can be overwhelming, and it can often be unclear what value (if any) will be gained from using each of these platforms.



In this session, we identify the most effective ways AI can be used within market research and how it can be used in collaboration with human intelligence (HI) for maximum benefit.

Leveraging AI

About

As a client, you may find yourself inundated with promises of numerous AI platforms, each claiming to take your research insights to the next level.


However, the number of tools out there can be overwhelming, and it can often be unclear what value (if any) will be gained from using each of these platforms.


In this session, we identify the most effective ways AI can be used within market research and how it can be used in collaboration with human intelligence (HI) for maximum benefit.

What to expect

Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more

Identify specific AI techniques that best suit your research needs.

Understand how to achieve optimal results, by using AI in collaboration with Human Intelligence (HI).

Discover how AI can be used most effectively in market research.

Meet our Expert team

Speakers

Meet our Expert team

Speakers

Lucy Saunders

Director

Lucy holds a pivotal position within our Innovation Team at HRW. Her passion lies in exploring and evaluating novel research methodologies. However, she strongly advocates for adopting these methodologies solely when they clearly enhance value for our clients, rather than merely for their own sake

Rory Mitchell

Research Executive

Rory has a keen interest interest in technology and has been monitoring events in the AI space closely. As our AI early-adopter, he is usually the first one here to try out new platforms, and is looking forward to sharing his learnings!

Lucy Saunders

Director

Lucy holds a pivotal position within our Innovation Team at HRW. Her passion lies in exploring and evaluating novel research methodologies. However, she strongly advocates for adopting these methodologies solely when they clearly enhance value for our clients, rather than merely for their own sake.

Rory Mitchell

Research Executive

Rory has a keen interest in technology and has been monitoring events in the AI space closely. As our AI early-adopter, he is usually the first one here to try out new platforms, and is looking forward to sharing his learnings!

Katy Irving

Global Head of Behavioural Science

Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of

Artificial Intelligence (AI) within the broader healthcare context.

Esme Barrow-Williams

Senior Director

Esme leads our Digital team at HRW, and a significant aspect of her team’s work involves leveraging the potential of AI. She is passionate about using it in the right context and ensuring it complements our core Human Intelligence (HI) offering.

Don't miss out!

Register your place today.

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Offices

London

Runway East, London Bridge

18 Crucifix Lane, SE1 3JW


Oxford

Wallingford House, 46 High Street, Oxon, OX10 0DB

New York

15 W. 27th Street, 8th Floor, New York, 10001