Harnessing the Power of AI in Market Research
Leveraging AI to Enhance Market Research
Thursday 8th February 2024
14.30 - 14.55 (GMT) | 15.30 - 15.55 (CET) 09.30 - 09.55 (EST)
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WEBINAR SERIES
Thursday 8th February 2024
14.30 - 14.55 (GMT)
15.30 - 15.55 (CET)
09.30 - 09.55 (EST)
Leveraging AI
About
As a client, you may find yourself inundated with promises of numerous AI platforms, each claiming to take your research insights to the next level.
However, the number of tools out there can be overwhelming, and it can often be unclear what value (if any) will be gained from using each of these platforms.
In this session, we identify the most effective ways AI can be used within market research and how it can be used in collaboration with human intelligence (HI) for maximum benefit.

Leveraging AI
About
As a client, you may find yourself inundated with promises of numerous AI platforms, each claiming to take your research insights to the next level.
However, the number of tools out there can be overwhelming, and it can often be unclear what value (if any) will be gained from using each of these platforms.
In this session, we identify the most effective ways AI can be used within market research and how it can be used in collaboration with human intelligence (HI) for maximum benefit.

What to expect
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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
Meet our Expert team
Speakers
Meet our Expert team
Speakers
Lucy Saunders
Director
Lucy holds a pivotal position within our Innovation Team at HRW. Her passion lies in exploring and evaluating novel research methodologies. However, she strongly advocates for adopting these methodologies solely when they clearly enhance value for our clients, rather than merely for their own sake


Lucy Saunders
Director
Lucy holds a pivotal position within our Innovation Team at HRW. Her passion lies in exploring and evaluating novel research methodologies. However, she strongly advocates for adopting these methodologies solely when they clearly enhance value for our clients, rather than merely for their own sake.
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
Don't miss out!
Register your place today.
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