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Harnessing the Power of AI in Market Research
Responsible AI: Harnessing Power, Ensuring Safety
Tuesday 8th February 2024
15.00 - 15.30 GMT | 10.00 - 10.30 ET
UPCOMING
Meet our experienced team
The Age of AI
About
Get ready to embark on a journey with our Innovation Team as they unveil the revolutionary potential of AI in healthcare market research.
From showcasing real-world applications that redefine traditional methodologies to exploring the anticipated future impact of AI on healthcare and pharma, this webinar will equip you with the tools needed to navigate the nuances of the AI landscape, as well as insights into potential pitfalls, data privacy concerns, and proactive measures our team has implemented to detect and prevent fraudulent responses in market research.
Don’t miss your chance to be at the forefront of the AI revolution in healthcare market research!
Demystifying AI: From Basics to Impact on Healthcare and Market Research
14.00 - 14.20 (GMT)
09.00 - 09.20 (ET)
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing. In this session, we go back to basics and ground ourselves in what AI is and what impact is expected to have or healthcare and pharma.
Speakers
Esme Barrow-Williams
Senior Director
Kary Irving
Global Head of Behavioural Science
UPCOMING
UPCOMING
14.00 - 14.20 (GMT)
09.00 - 09.20 (ET)
UPCOMING
Responsible AI
About
There is a whole spectrum of views towards AI: some view it as a dangerous new form of technology, while others see it as a tool to vastly improve their productivity.
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucinated responses, data privacy issues, AIs misunderstanding the task at hand, and faulty datasets that lead to biased results.
In our third and final webinar session, we delve into how to use AI safely and responsibly, to reap the vast benefits of using it whilst mitigating the risks of becoming overly trusting of its outputs. Additionally, we will share insights on the steps HRW have taken to detect and prevent fraudulent responses in market research, and our Head of Compliance will join to answer questions as part of a Q&A session.
Reponsible AI
About
There is a whole spectrum of views towards AI: some view it as a dangerous new form of technology, while others see it as a tool to vastly improve their productivity.
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucinated responses, data privacy issues, AIs misunderstanding the task at hand, and faulty datasets that lead to biased results.
In our third and final webinar session, we delve into how to use AI safely and responsibly, to reap the vast benefits of using it whilst mitigating the risks of becoming overly trusting of its outputs. Additionally, we will share insights on the steps HRW have taken to detect and prevent fraudulent responses in market research, and our Head of Compliance will join to answer questions as part of a Q&A session.
What to expect
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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
Determine when to be skeptical of the outputs from AI and identify how to mitigate risks with confidential data.
Learn about our strategies for detecting and preventing fraudulent responses within our surveys.
Meet our Expert team
Speakers
Lorna Kirman
Senior Director
Lorna is passionate about making sure clients get the answers they need from market research. She is also acutely aware of the importance of compliance in this industry, and what that means to your day-to-day as a client. She is looking forward to sharing best practices to help you navigate this complex space.
John Friberg
Vice President
John has an extensive track record of trialling new innovations at HRW. His recent work explored benefits of the metaverse, and even more recently, John has immersed himself in the world of text-to-image generative AI, strategically uncovering its optimal applications within market research.
Gerard Geneen
Head of Compliance
Gerard brings extensive experience and knowledge from both the Pharmaceutical and Market Research domains. He is dedicated to upholding our commitment to data privacy and confidentiality, and would be delighted to answer your questions on this crucial topic within AI.
Lorna Kirman
Senior Director
Lorna is passionate about making sure clients get the answers they need from market research. She is also acutely aware of the importance of compliance in this industry, and what that means to your day-to-day as a client. She is looking forward to sharing best practices to help you navigate this complex space.
John Friberg
Vice President
John has an extensive track record of trialling new innovations at HRW. His recent work explored benefits of the metaverse, and even more recently, John has immersed himself in the world of text-to-image generative AI, strategically uncovering its optimal applications within market research.
Gerard Geneen
Head of Compliance
Gerard brings extensive experience and knowledge from both the Pharmaceutical and Market Research domains. He is dedicated to upholding our commitment to data privacy and confidentiality, and would be delighted to answer your questions on this crucial topic within AI.
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
Don't miss out!
Register your place today.
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Oxford
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Don't miss out!
Register your place today.
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